The Art of Creative Resilience: Lessons Learned from Turning Challenges into Opportunities on YouTube
I used to believe that by avoiding exposure, I was avoiding failure. Turns out, I was guaranteeing failure.
There are two types of failure — the kind you can turn into success and the kind you can’t.
Live and Learn
After two years of trying and failing on YouTube, watching our account balance dwindle, debts piling up, and no revenue coming in, it was time to change.
But I confess we almost gave up.
All because we have to feed the “beast,” or rather, the algorithm, always with more content and in a more desired internet format. Until today, I’m not quite sure what the real case is here.
Short videos are what the audience is really looking for? Or is it what platforms want to push more of this type of content, aiming to make people more addicted to the internet?
This thought kept me up at night because it was very challenging to understand how to create quality videos in just 30 seconds. Until I found guys like Zach King, who do an amazing job.
So I started thinking, am I being lazy?
Probably yes, since for two years, we created long videos horizontally about our…
